If you go over to troublefakers.com today you will find a very simple, very dull blurb about where my band can be found online. I posted back in November about what a huge pain in the ass Google sites is to work with (nothing has changed) and set out to find an alternative. I needed something that would be cheap or almost free with plenty of ready-made design options I could customize. Man, there’s a lot to choose from out there.
Today I nabbed “troublefakers” as a username here on WordPress. My guitarist has the option of helping me edit and update content if he wants, and we can link it to the band’s Facebook page to update there automatically. Now all that’s left is getting my domain in order. It will require a Premium account, which I’m okay with paying. For now I’m happy with the basics and will point troublefakers.com to WordPress when I’m ready.
Why today? Why not back in November when I was bitching and moaning about it, getting great feedback in comments and via email? Well, the times are changing over at Facebook. No doubt by now you’ve read about how page owners are being directed to pay for a place in their fans’ newsfeeds or in an ad sidebar. Big businesses like Target or McDonald’s can budget for that, but we don’t generate enough revenue to allocate an ad budget. Hell, we’re lucky if we walk out of a gig with $20 – which goes right back into a fund to promote and get us to the next show.
This year we returned to gigging to promote our new album and found ourselves playing to sparse rooms despite our best Facebook efforts. The venues post live music show schedules on their websites and local nightlife papers/blogs, and if we want to go the extra mile we whip up an 11″x17″ flyer to post a couple of weeks ahead of time. Up until this year we were able to draw a decent crowd. Now it’s embarrassing. We are not a sucky band — our fans have been nothing but supportive, and we’ve even got a bona fide A&R guy working on shopping a single or two to radio — but given the attendance at our shows this year you’d think we were a nose-picking performance art troupe. My ego has been thoroughly bruised and I’m sick of it.
I could go on about why our draw has suffered this time around, but I won’t. Truth is in this day and age content is what brings people to shows. Content and merchandise. Merchandise is the easy part – tshirts, CDs, buttons, magnets – we have designs ready-to-go once we find a printer. Content is the tricky part. We don’t just get on a stage and perform. We are influenced. We are inspired. We imagine. We experiment. We craft. We nuance.
Soon we will consolidate our online content from places like R2R Live, MySpace, ReverbNation, SoundCloud, and Facebook, and allow the internet to access it from one URL: troublefakers.com. I’ll post a little somethingsomething here once it happens, but until then please support your local live music scene. No matter how old you are, there’s a band out there you’re going to want to see more than once this year. I promise.